MAKE UNLIMITED TRANSACTIONS | TD Bank

The Challenge: Show Canada’s large South Asian community the advantages of unlimited transactions with the TD Unlimited Chequing Account.

The Solution: Highlight a beloved South Asian dish — the Paper Dosa — as the creative metaphor. Just like this seemingly endless, crispy crepe of pure flavor, TD’s Unlimited Chequing Account offers seemingly endless transactions, making every banking experience effortless.

The Format: A scrollable series of frames designed for Facebook and Instagram Stories, keeping users engaged as they click through one frame after another.

Role: Writer