Hawkeye 10th Anniversary—Poetry-Led Brand Celebration

The challenge: Hawkeye had just turned 10. That’s a decade of data-inspired, emotionally intelligent story telling. That’s a decade of connecting with clients and customers alike. That’s a decade of oscillating between strategy and creative, cramming a goldmine of ideas into tight deadlines, turning the ordinary into pure epiphany. and most importantly, creating compelling, clear, honest advertising. How do you tell such an important story? As poetry.

Given below: A series of original poems I conceptualized and wrote to mark a decade of Hawkeye’s data-driven, emotionally resonant storytelling, including the signature “Journey” poem celebrating the agency’s evolution, along with poems serving as customized tributes to three key clients — blending brand voice with creative expression.
The work was featured in an immersive, gallery-style anniversary event that turned the science of data-based advertising into art.