DAIRY QUEEN & ORANGE JULIUS
Dairy Queen is a North American chain of fast food restaurants known for their iconic BLIZZARD® Treats as well as other delicious eats and treats. Orange Julius is its subsidiary brand that specializes in mouthwatering smoothies.
The challenge: Come up with a regular stream of creative concepts and clutter-breaking work for monthly emails and website content, each one unique enough to stand out from the previous month’s work while consistently maintaining the distinctive DQ and Orange Julius brand voice — witty, warm, fun and approachable.
Given below are a few examples.
Example of GIF-based copy
Example of Animated Headline in GIF